This
page describes our social impact and performance.
Employees
Clients
Workshop Participants
Advocacy
Public Benefit Research

Employees
Our goal: Our goal is to attract
and develop the highest quality employees, provide
a satisfying work experience and a pleasant work
environment.
Our impact: To learn more about the
team at ACCSR click here.
We also hire contractors as required. In the reporting
period ACCSR’s major contractor was John Collins,
who is now Assistant Director at the Centre for Public
Agency Sustainability Reporting.
ACCSR complies with statutory obligations regarding
superannuation. Our default superannuation fund is
VicSuper.
In the reporting period ACCSR recorded no workplace
injuries, lost days due to injury or work-related
fatalities and there were no incidents of discrimination,
either with staff or with external stakeholders.
All staff completed an average of 50 hours per annum
in training and professional development. All staff
receive semi-annual performance appraisal and participate
in a weekly staff meeting, to review business progress
and achievement of individual and client goals.
ACCSR also has an employee volunteering policy,
permitting each employee one-day a year for voluntary
work with a social or environmental organisation
of their choice. Due to the demands of our pro bono
advocacy and research program we have not yet implemented
this policy but we aim to do so in the next reporting
period.

Clients
Our goal:
To provide advice that works - by helping clients
understand, manage and improve their social performance
Our impact:
We asked some key clients to consider how they believe
we have delivered on our goals. Here is what they
said:
Monash-CityLink-Westgate
Southern Link Upgrade Project
This is the construction project to widen the Monash Freeway in Melbourne.
“In March 2007 the Australian
Centre for Corporate Social Responsibility
was contracted to provide Stakeholder
360 research for the Monash-CityLink-West
Gate upgrade project, SouthernLink
section.
This project is part of the Victorian
government's transport strategy. The
project partners required stakeholder
research as a means to engage with
and understand the project's stakeholders,
track the reputational and relationship
effects of community engagement efforts,
and build understanding and support
for the project.
We were delighted with the results.
The research process was well-articulated
to myself, as the client's key relationship
manager, the alliance partners and
to our stakeholders. Our stakeholders
reacted positively to the interview
process, viewing it as a useful way
to ensure their feedback was considered
at a very early stage in the upgrade
project.
Recommendations from the Stakeholder
360 have been particularly insightful
for our strategic planning and stakeholder
engagement practices. The suggestions
derived from the research were actionable
and interpretable by people at all
levels across the alliance partnership.
We were so happy with the research
process and recommendations that we
asked ACCSR to make several presentations
to different parts of the project team
to illuminate the necessity of a cooperative
approach to forging and maintaining
strong stakeholder relationships.
As a baseline study, the 2007 Stakeholder
360 research provided the project partners
with excellent grounding to continue
its stakeholder engagement for the
future years of the project.”
Jane Calvert
Manager, Stakeholder Relations and
Communications Southern Link Upgrade
Project
Transurban
"We first
brought Leeora in to help us shape
our CSR framework. She led us out
of the forest at a time when we were
having difficulty seeing the wood
for the trees. We can now clearly
articulate our CSR approach from
the overall vision to the specific
initiatives that are leading to organisational
change.
Since 2005 Leeora
and the team at ACCSR have assisted
us on a number of projects including
a CSR review, stakeholder research
and engagement, sustainability reporting
and index participation support.
Many of our employees have attended
ACCSR’s workshops and courses
to build our knowledge of CSR and
stakeholder engagement.
ACCSR’s advice
has been invaluable in building our
in-house expertise in CSR and how
it relates to our business."
Mike
Roberts
General Manager,
Corporate Relations & Strategic
Marketing,
Transurban
Westpac
"Sustainability is not one thing – it’s
a burgeoning agenda. This year,
climate change usefully galvanised
public debate, but also marked a rise
in the clutter and noise around sustainability.
Along with ACCSR, we saw the necessity
to mark what was a turning point and
to inject some quality into the policy
debate.
Recognising that we don’t have
all the answers - and perhaps don't
even know all the questions - the resulting
very successful stakeholder joint Westpac
/ ACCSR sustainability forum was characterised
by insightful contributions and entrepreneurial
thinking, and interactions with our
peers, NGOs, academics and government.
Closer to home, we have also drawn
on ACCSR’s energy and conceptual
rigour to facilitate a stakeholder
review of our ESG reporting, consulting
financial analysts, ratings agencies,
employees, community partners and NGOs
- and which has shaped our subsequent
reporting.
Our relationship with ACCSR is typical
of the interaction and collaboration
with stakeholders, suppliers and partners
which is fundamental to the Westpac
sustainability agenda. And we certainly
feel we share an aspiration - to drive
responsible business practice in Australia."
Dr Noel Purcell
Group General Manager Stakeholder Communications |
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While discussions with consulting clients are informally
conducted throughout the life of projects and after
delivery of agreed outputs, we intend to seek our
clients’ co-operation to develop and implement
a more structured evaluation process in the next
reporting period.
Workshop participants
Our goal: To provide education that works - by helping workshop
participants improve their ability to implement
CSR
Our impact: We
routinely seek both qualitative and quantitative
performance feedback from workshop participants to
ensure we can keep improving our programs.
The two graphs below summarise participant satisfaction
during the reporting period with our
Experience
CSR (licensed content)
and ACCSR workshops (proprietary
content). Each satisfaction
criteria score is the mean of all individual responses
for the year at a number of programs.


Satisfaction of workshop participants
with both our licensed and proprietary programs is
very high. However, on some criteria participants
rated us “good” more than “excellent” in
2007 whereas in earlier years a higher proportion
rated the programs “excellent” than “good”.
Qualitative feedback provides no clues to this small
decline in satisfaction.
Participant suggestions for improvements to workshops
have been rare.
We believe the slight decline in satisfaction may
be a response to the increasingly competitive environment
for CSR learning programs. As participants are faced
with more choices for CSR learning, their expectations
rise. We are very alert to the need to continue to
improve our workshop programs in an increasingly
demanding environment.
The process of compiling workshop feedback into
a single dataset helped us to understand that we
have gaps in our evaluation. We are now revising
our workshop participant engagement and feedback
processes to ensure the information we obtain from
participants is actionable and that we continue to
develop and offer learning programs that meet needs
of Australian organisations.
CSR Connect.ed
We held three networking
and professional development functions over the reporting
period under the auspices of our CSR Connect.ed program.
CSR Connect.ed enables ACCSR’s past workshop
participants to stay in touch and keep learning in
an informal manner. During 2006 (when it was launched)
and 2007, each of the three CSR Connect.ed events
has brought to the fore a topical issue in CSR for
practitioners to debate. These events were hosted
and made possible through the kind sponsorship of
Transurban, Westpac and ANZ Bank. These events are
free to past workshop participants.
| Date |
Topic |
Sponsor |
Guest
Speakers |
Thursday
May 18, 2006 |
Investors:
the new CSR activists. |
Transurban |
Mr
Kim Edwards (Transurban) and Mr Michael
O’Sullivan (Australian Council
of Super Investors). |
| Wednesday
September 27, 2006 |
The
Inside Story on the UN's Draft Human
Rights Norms For Corporations: Should
Business be Worried? |
Westpac |
Dr
Noel Purcell (Westpac) and Professor
David Kinley (Chair in Human Rights
Law at Sydney University). |
Wednesday
May 16, 2007 |
The
Effect of Private Equity Takeovers
on Corporate Social Responsibility. |
ANZ
Bank |
Mr
Bob Welsh (VicSuper); Ms Alison Tate
(Australian Council of Trade Unions)
and Mr David Tonuri (ANZ). |
|
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Advocacy
Our goal: To influence the environment for CSR to encourage
greater take up of CSR by companies
Our impact: ACCSR
is actively involved in the uptake and promotion
of CSR in Australia. During the reporting period
we received no fees or payment of any sort to conduct
our advocacy work.
As a small business, our commitment to pro-CSR advocacy
has at times created significant strain because of
the need to balance this work against our economic
needs.
During the reporting period we have participated
in four policy inquiries into CSR:
- Parliamentary Joint Committee on Corporations
and Financial Services inquiry into corporate responsibility
(together with Paul Hohnen) (2006)
- Corporations and Markets Advisory Committee
inquiry into corporate social responsibility (2006)
- Australian Securities Exchange Corporate
Governance Council review of the Corporate Governance
Principles (2007) and
- Victorian Parliament Family and Community
Development Committee inquiry into the involvement
of SME business in corporate social responsibility
(2007)
We have also produced three position papers, further
elaborating key issues. To read these position papers
click here.

Our Public Benefit Research
Our goal:
To further support the development of CSR in Australia
through evidence based research.
Our Impact: The two research questions
we pursued in our public benefit research during
the reporting period were:
- What is the nature of the emerging CSR management
function?
Read
the report here (259 KB PDF)
- Can CSR deliver competitive advantage in industries
where participants face similar constraints and
issues?
Our major partnership is
with the Monash Governance Research Unit at Monash
University.
Leeora Black’s role as
an honorary research associate in the Faculty of
Business and Economics at Monash University has helped
facilitate this partnership. Our aim through this
partnership is to stimulate and contribute to the
development of new knowledge on CSR. During the reporting
period we undertook an industry study of corporate
social responsibility together with MGRU, which contributed
$25,000 towards the project.
The study, titled “Validation of CSR capabilities
model in a single industry setting” received
ethics approval from the Monash University Standing
Committee on Ethics in Research involving Humans
(SCERH) in 2005 (SCERH Reference 2005/780LIR). The
goal of the research was to understand whether corporate
social responsiveness can be a source of competitive
advantage for companies in an industry where participants
face similar constraints and issues. The research
was conducted through surveys and face-to-face interviews
and involved the participation of four La Trobe Valley
(Victorian) power generators: Loy Yang Power, Loy
Yang B, Hazelwood and Yallourn.
Quantitative results from the research were presented
at the annual conference of the International Association
of Business and Society in 2007 (read
the paper in our resources section). The results showed
that even in an environment where firms face similar
constraints, individual firms can differentiate themselves
in corporate social responsiveness capabilities,
and gain the advantage of “soft” business
benefits such as more opportunities for collective
learning and innovation in the workplace.
ACCSR thanks the participating companies for their
thoughtful contributions and the allocation of staff
time to participate in interviews. An industry research
report will released in late 2007.
Leeora also published a paper in the Journal of
Corporate Citizenship in 2006, presented research
papers at the Engaging Communities Conference in
2005 and at the International Association for Business
and Society (IABS) in 2007, and spoke at more than
a dozen industry seminars and conferences during
the reporting period.
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