Working with stakeholders to achieve mutual outcomes and to address issues in contention before they become major challenges is an essential part of fostering positive organisational relationships and building social capital with stakeholders.

ACCSR uses its exclusive stakeholder mapping and engagement tool, the Stakeholder 360® to help our clients understand and navigate their organisation’s network of stakeholders, predict socio-political risk, and develop responsive strategies that facilitate new understandings, new coalitions, and new ways of achieving common interests.

Stakeholder 360®
The Stakeholder 360® is a combination of research and facilitated stakeholder engagement designed to identify perceptions of an organisation’s social and environmental performance, and to guide the development of strategies for building and maintaining stakeholder relationships.

The Stakeholder 360® was developed at Simon Fraser University in Vancouver, Canada, by social scientist, Dr Robert Boutilier. It has been validated and refined in a series of international studies in several countries, including Australia, Canada, Papua New Guinea, South Africa and the US.

Click here to read a case study of the Stakeholder 360®
Click here to download a brochure of Stakeholder 360® (352 KB PDF)

Using the Stakeholder 360® to measure social capital
Collaborative relationships between an organisation and its stakeholders have characteristics that have come to be known as social capital. In the context of corporate-stakeholder relationships, social capital is generated by the three “T’s”,

1. Talking – communication: how much the parties talk to each other,
2. Trusting – mutual trust: how much they trust each other, and
3. Thinking – shared goals: how much they see “eye-to-eye”.

The Stakeholder 360® measures these sources of social capital, establishes the level of interdependence and the nature of the “stake” that the stakeholder holds and reveals the key issues that are important to address in relationship maintenance strategies. Social capital and motivation to engage are the basis on which organisations and their stakeholders can work towards meeting shared goals or ameliorating shared problems, as depicted below.

How is the Stakeholder 360® implemented?
The survey instrument reviews the social capital existing between an organisation and its various stakeholders by measuring the levels of communication, trust and shared goals in the relationship. This allows an evaluation of quantitative and qualitative data to determine each stakeholder’s key issues and the nature of the relationship. The tool can also be used to identify other important stakeholder groups.

What does the Stakeholder 360® reveal about an organisation?
The Stakeholder 360® combines research and facilitated stakeholder engagement to uncover the drivers of an organisation’s social performance and guides future stakeholder strategies.

Stakeholder 360® in action: Transurban’s Stakeholder 360®
ACCSR has been working with leading toll road infrastructure manager Transurban to map the company’s network of stakeholders and to develop a responsive strategy that addresses stakeholder needs. To find out more about Transurban’s Stakeholder 360® project click here.

We would be happy to answer your questions about the Stakeholder 360® and how it can provide value for your organisation. Email ACCSR at info@accsr.com.au or call us on +61 3 9826 1767.