March 17th 2011 | Melbourne
October 13th 2011 | Sydney
Your stakeholders say you should promote your CSR activities, but they also think you have no morals.
The more you do in CSR, the more you get criticised.
Your industry has a poor reputation for CSR and you’re concerned your company will be tarred with the same brush.
You know your company has a great track record in CSR, but you’re worried your communications will appear self-serving.
If any of these situations are ones you face, this workshop is for you.
This essential hands-on learning program explores the paradox of CSR communications and provides indispensable guidance on how to walk the tightrope of effective CSR communications. Participants will learn how to credibly communicate CSR approaches to employees, special interest groups, customers and NGOs, and create a more trusting environment for better business performance.
This program will show participants how to overcome today’s scepticism and credibly communicate your organisation’s CSR approach and achievements.
"Great mix of theoretical frameworks, practical tools, case studies and group discussion."
Katrina Brooks, Sustainability Communications Manager, Mirvac
“As a not-for-profit organisation we consider our training commitments carefully and the Communicating CSR workshop was well worth the investment. Through instruction, discussion and the presentation of some inspirational case studies I picked up additional confidence, material and skills to drive both our internal CSR strategy and support our external relationships with corporate partners who engaged with CSR.”
Vanessa Calvert, Corporate Relations Manager, Plan International
“The Communicating CSR workshop was the right mix of theory, practical exercises and case studies. It was also a great opportunity to share ideas and network with others in this area.”
Emily Armet, Account Manager, Fenton Communications
“The industry case studies and other workshop participant’s opinions and antidotes were extremely relevant to consolidating workshop messages presented by ACCSR. The workshop far exceeded my expectations!”
Eloise Aschberger, Sustainable Investment Manager, Lend Lease
“Overall a very worthwhile experience. Communicating CSR efforts are an essential component of stakeholder management and engagement. Well done.”
Paul Evans – Lecturer University of Melbourne
