May 6th 2010 | Melbourne
Research in Australia and overseas shows that corporate social responsibility (CSR) is a key driver of an organisation’s reputation. Yet the public puts more trust in information on corporate CSR from NGOs than from companies. How can a communications professional walk the tightrope?
This essential hands-on learning program explores the paradox of CSR communications and provides indispensable guidance on effective CSR communications.
Learn how to credibly communicate your CSR approach to employees, investors, customers and NGOs, so you can create a more trusting environment for better business performance.
Vanessa Calvert, Corporate Relations Manager, Plan International
“The Communicating CSR workshop was the right mix of theory, practical exercises and case studies. It was also a great opportunity to share ideas and network with others in this area.”
Emily Armet, Account Manager, Fenton Communications
“The industry case studies and other workshop participant’s opinions and antidotes were extremely relevant to consolidating workshop messages presented by ACCSR. The workshop far exceeded my expectations!”
Eloise Aschberger, Sustainable Investment Manager, Lend Lease
“Overall a very worthwhile experience. Communicating CSR efforts are an essential component of stakeholder management and engagement. Well done.”
Paul Evans – Lecturer University of Melbourne
