May 14th-15th | Melbourne
May 17th-18th | Perth

9.00am – 5.00pm all days

In partnership with Incite Sustainability of South Africa
Rethinking sustainability to help business do better

www.incite.co.za

A sustainability strategy that works should be about far more than cost reduction, employee inspiration or risk and reputation management. As social and environmental trends increasingly redefine the competitive playing field, sustainability thinking must drive innovation and process redesign, paving the way for new partnerships and unexpected collaborations.
With the emergence of integrated reporting and accounting, and increasing investor expectations, new approaches to sustainability are gaining traction. These new approaches:

• Are based on creating value, rather than on promoting values
• Require us to understand the business model, not only the business case
• Interrogate the business strategy, as well as integrate with it.

These are the characteristics of sustainability 2.0, an approach that has moved beyond the compliance checklists, greening and philanthropy of sustainability 1.0. In the words of designer William McDonough, “Going south more slowly is not the same as turning around and driving north”.
Sustainability 2.0 thinking has led Unilever to re-think their product distribution strategy in rural India, partnering with 45,000 women as direct-to-consumer retailers; it has provided General Electric with a US$20 billion growth opportunity in ecomagination; it is driving Better Place’s vision for a competitive electric vehicle infrastructure in Australia and Israel; it has made txteagle – with over 10,000 micro-employees on their books – the largest local employer in Kenya.

How can sustainability 2.0 help to position your company to identify and capture these opportunities? How can your business actively reverse unsustainable trends to build its brand into the future? And how can you set about integrating this transformative strategy into your existing business management systems and reporting?

This new two-day workshop will give you the framework and tools to develop a strategic roadmap and implementation protocol for your organisation.

Jonathon Hanks at the International Frameworks for Corporate Responsibility and Sustainability workshop in Melbourne in February 2011.

Workshop Objectives

You will learn:

• How to develop a sustainability strategy that really aligns with your business strategy
• How to focus sustainability on creating value rather than simply protecting it
• How your sustainability strategy should inform, and be informed by, developments in integrated reporting
• What risks and opportunities are emerging for your business in the transition to a sustainable future
• What competencies are needed to operate effectively in turbulent times – and how you can develop them
• How to create a dashboard and management structure to embed sustainability in your organisation
• How to position sustainability as an innovation driver within your organisation

Workshop Outcomes

This workshop provides you the tools to:

• Understand the interaction between sustainability and your business strategy
• Develop a focused sustainability strategy that interrogates your business strategy
• Select key performance indicators
• Optimise value creation for a wide range of stakeholders
• Promote organisational resilience by linking sustainability clearly to the profit formula, and
• Develop competencies for operating effectively in a changing world.

This two-day hands-on workshop replete with engaging tutorials, examples, case studies, and discussions, will provide you with the tools you need to integrate sustainability into your organisation’s strategy and reporting.

About Jonathon Hanks

Jonathon Hanks, Director of Incite Sustainability (www.incite.co.za) returns to Australia for his third visit under ACCSR auspices, following his successful workshop tour in 2011 and annual conference keynote address in 2010. Jonathon has worked in sustainability for over 20 years and has extensive experience in a range of sectors including financial services, petrochemicals, retail, telecoms and professional services, as well as national and provincial government. In 2005 he co-founded Incite Sustainability, a leading South African sustainability strategy consultancy and advocacy group that has been advising many of the South Africa’s top companies.

Jonathon recently chaired ISO’s international multi-stakeholder negotiating process involving experts from more than 90 countries and six stakeholder groups that developed a global standard on social responsibility (ISO 26000). The guidance standard addresses such issues as human rights, labour standards, environmental management, consumer protection and organisational governance.
He is a member of the Working Group of the South African Integrated Reporting Committee (IRC), and played a key role in drafting the King III Discussion Paper on integrated reporting. He is also a member of a working group of the International Integrated Reporting Committee (IIRC).

Jonathon is a visiting senior lecturer at the University of Cape Town Graduate School of Business, as well as a regular contributor to executive and practitioner courses run by the University of Cambridge’s Programme for Sustainability Leadership.