Learning Programs 2011

Communicating CSR Brochure

2012 Workshop Booking Form

"Great mix of theoretical frameworks, practical tools, case studies and group discussion."

Katrina Brooks, Sustainability Communications Manager, Mirvac


“As a not-for-profit organisation we consider our training commitments carefully and the Communicating CSR workshop was well worth the investment. Through instruction, discussion and the presentation of some inspirational case studies I picked up additional confidence, material and skills to drive both our internal CSR strategy and support our external relationships with corporate partners who engaged with CSR.”

Vanessa Calvert, Corporate Relations Manager, Plan International


“The industry case studies and other workshop participant’s opinions and antidotes were extremely relevant to consolidating workshop messages presented by ACCSR. The workshop far exceeded my expectations!”

Eloise Aschberger, Sustainable Investment Manager, Lend Lease

"The Communicating CSR workshop provided many practical examples of effectively communicating CSR initiatives, and particularly the importance of engaging employees and key stakeholders to act as CSR champions."

Wendy Kessler, VP Public Relations & Communications, Wyndham Vacation Resorts Asia Pacific

Communicating CSR: Walking the Tightrope

June 28th | Melbourne
September 13th | Melbourne

9.00am – 5.00pm

 

  • The paradox of CSR communications
  • Your stakeholders say you should promote your CSR activities, but they also think you have no morals.
  • The more you do in CSR, the more you get criticised.
  • Your industry has a poor reputation for CSR and you’re concerned your company will be tarred with the same brush.
  • You know your company has a great track record in CSR, but you’re worried your communications will appear self-serving.

If any of these situations are ones you face, this workshop is for you.

This essential hands-on learning program explores the paradox of CSR communications and provides indispensable guidance on how to walk the tightrope of effective CSR communications. Participants will learn how to credibly communicate CSR approaches to employees, special interest groups, customers and NGOs, and create a more trusting environment for better business performance.

Workshop Objectives

You will learn:

  • To understand CSR and the role of communications
  • About proven strategies that will allow you to manage CSR communications with confidence
  • About CSR communications tactics that work
  • Insights from the latest research into CSR issues management and communication
  • From examples of best practice in CSR communications with key stakeholders
  • How to apply the CSR Communications Framework to solve your organisation’s CSR communications challenges

Workshop Outcomes

The workshop program provides you the tools to:

  • Communicate with stakeholders that your organisation is doing good things
  • Know when to use direct communications and when to use indirect communications
  • Get the most benefit from corporate social initiatives
  • Make your CSR communications credible
  • Understand how CSR communications influence your reputation
  • Understand the role of new and traditional media in communicating CSR

This program will show participants how to overcome today’s scepticism and credibly communicate your organisation’s CSR approach and achievements.

If you have six or more people who need this training, contact us on +61 3 9826 1767 about running this program in-house.