Australian
Centre for Corporate Social Responsibility
Presents:
Two Outstanding Executive Learning Opportunities
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Program 1
Communicating CSR: Walking the Tightrope
A one-day Master Class in CSR communications
for communications practitioners who want to tell their good
organisations’ stories
to the world.
Thursday 28 July 2005
Program 2
ExperienceCSR
A one-day Master Class in CSR change management using an award-winning e-learning
business simulation that teaches participants how to develop and implement
effective CSR strategy and tactics.
Thursday 4 August 2005
EARLY BIRD REGISTRATION CLOSES 30 JUNE 2005
Supported by the
Public Relations Institute of Australia (Vic)
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Who Should Attend
These workshops are essential for communications professionals,
managers and consultants working in corporate social responsibility,
sustainability, finance, public affairs, community relations,
human resources, marketing, general or line management, external
affairs, employee relations, public relations, governance, investor
relations and business development.
What Participants have said about ACCSR Workshops
Download brochure (780 KB PDF)
Download
Registration Form (165 KB PDF)
Request printed brochure
Australian Centre for Corporate Social Responsibility
PO Box 2371
Caulfield Junction VIC 3161
AUSTRALIA
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Program 1
Communicating CSR: Walking the Tightrope
About the Workshop
Research shows that corporate social responsibility is a key driver
of an organisation’s reputation, yet
public trust in corporations has never been lower. Two
out of three people think large companies don’t really
care about the social and environmental impact of their
actions. What’s more, they don’t think companies
should talk too much about their good deeds either. It’s
self-serving and not very credible. The public puts more
trust in information on corporate CSR from NGOs than from
companies. How can a communications professional walk the
tightrope?
This essential hands-on learning program explores the
paradox of CSR communications and provides indispensable
guidance on effective
CSR communications.
Where: |
Melbourne Business School
200 Leicester Street, Carlton, Victoria
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When: |
Thursday 28 July 2005
9.00am – 5.00pm |
AGENDA Morning
Situation, Challenge
and Practice
- Understanding CSR
What CSR means and how it affects reputation
The role of public relations/communications in CSR
- Managing CSR issues
A new study of 20 years of press coverage
of issues in the Australian banking
industry shows that despite the best efforts
of issues managers, issues don’t
go away. What is your best
response option?
- The CSR Communications Framework
A strategy framework for effective CSR communications that
ensures your messages are credible and effective
Afternoon
Practitioner Showcase
- Communicating with Employees
“Things only employees know about Westpac”
Tim Williams, Senior Advisor Corporate Responsibility
and Sustainability, Westpac
- Communicating with
Customers
“Origin’s Green Energy Advantage”
Jenny Symes, National Manager, Brand & Corporate Communications,
Origin Energy
- Communicating with Communities
“Community Assessments of Corporate Social Responsibility”
Charles Berger, Legal Advisor, Australian Conservation
Foundation and Judge, ACCA 2004 Sustainability Reporting
Awards
- Communicating with Investors
“How the Dow Jones Sustainability Index communicates
with investors”
Francis Grey, Research Manager Australia and New Zealand,
Sustainability Asset Management
Practice What You’ve
Learned
Participate
in a collaborative problem solving session that addresses
your CSR communications challenges.
Some of the Important Questions this Workshop will Cover
- How should we communicate with our stakeholders
that we are doing
good things?
- When should we use direct and when should we use
indirect communications?
- How can we get the most benefit from our corporate
social initiatives?
- How can I make our CSR communications credible?
- What is the best way of communicating our CSR achievements
to investors?
- Which stakeholders should be our primary focus for
communications about CSR?
Download
Brochure (780 KB PDF)
Download
Registration Form (165 KB PDF)
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Program 2
ExperienceCSR
About the Workshop
ExperienceCSR is an
award-winning e-learning business simulation that teaches
participants how to develop and implement CSR strategy
and tactics. ExperienceCSR places learners in the role
of CSR Advisor to a hypothetical company called SkyTech
that is struggling to define its role as a corporate citizen.
While considering business ethics, the environment, employee
relations, human rights, and community investment, participants
must successfully create and implement a CSR strategy that
appeals to the company’s
various stakeholders.
ExperienceCSR teaches best practices by challenging participants
to work in teams to overcome the most pressing business
challenges. It focuses on facilitating organisational change
and building management capability.
Where: |
Cliftons
Upper Ground Level, 440 Collins Street,
Melbourne,
Victoria
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When: |
Thursday August 4 2005
9.00am – 5.00pm
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AGENDA
Morning
- Overview of CSR theory and change model
- Introduce SkyTech case study simulation
- Interview SkyTech stakeholders
- Understand CSR tactics
- Build your CSR implementation program
Afternoon
- Implement CSR plan for Skytech and revise based
on feedback from the system
- Discuss critical success factors in simulation and
real world CSR programs
- Apply concepts to own CSR initiatives
After ExperienceCSR you will be able to:
- Identify the Five Pillars of CSR
- Create a customised CSR plan for your organisation
- Make CSR real by implementing your plan
- Manage stakeholders and resistance to CSR
ExperienceCSR was named one of 2003’s best online
learning products by Training & Development Magazine,
published by the American Society for Training & Development.
ExperienceCSR was developed by ExperiencePoint Inc. in
cooperation with St. Michael’s College at the University
of Toronto and is available in Australia exclusively through
the Australian Centre for Corporate Social Responsibility.
Try the ExperienceCSR demo at:
http://www.accsr.com.au/html/expcsr.htm
Learning Objectives
This on-line tool enables learners to:
- Explore corporate social responsibility theory and
resources
- Experience theory in action in a sophisticated business
simulation
- Reflect on simulation results and identify opportunities
to improve
- Apply
learning to real-world CSR projects with decision support
tools
- Share knowledge with peers in a collaboration space
Download
Brochure (780 KB PDF)
Download
Registration Form (165 KB PDF)
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| What Participants have said about ACCSR
Workshops |
“The
workshop provided a guiding light through the many complex
issues that dot the CSR landscape.”
Gareth Widger, Corporate Communication Manager,
CSBP Ltd (a
subsidiary of Wesfarmers)
“A
great opportunity to practice implementing a CSR strategy
in a fun way. A rewarding learning experience.”
Lynda Proude, Manager, Corporate Affairs,
St George
“Engaging,
thought-provoking and an essential ingredient to the development
of CSR throughout corporate Australia.”
Andy Simmonds, General Manager, Safety,
National Jet Systems
“It
provided the opportunity to reflect on where your program
is, and strategies to enhance it.”
Rob Gill, Public Affairs Manager,
Aviva Australia
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“The
workshop was interactive and produced excellent dialogue.”
Rose Gigliotti, Group Manager Internet/Intranet,
National Australia Bank
“The
stakeholder identification was most valuable; understanding
who are the stakeholders and what the stakes are and
what they want.”
Edward Pinceratto,
Health Safety Environment
and Community Manager,
BHP Billiton
“Varied
perspectives, theories and experience provided a wider view
prior to my setting up a stakeholder engagement plan.”
Sam Miller, Research Analyst,
Mercy
Health & Aged Care
“I
expected a good program and I got one.”
Bob Dalton, Group Manager, Community & Land
Management, WMC Resources |
